Mazda: A Cut Above
MAZDA CX-5 LAUNCH
The SUV market is the most crowded car market in Australia. So when Mazda CX-5 was only given a minor facelift we needed something that would cut through the noise and focus on what Australia already loved about their favourite SUV.
We created a campaign that celebrates how the new Mazda CX-5’s more premium design, goes above what’s expected, by visually going up.
A Higher Standard
Every asset, from OOH to social, expressed a sense of elevation and being above the rest.
OOH
Qantas Partnership
Qantas is Australia’s premier airline, so we reminded customers that Mazda’s CX-5 is “A Cut Above” too.
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