Mazda
A Cut Above
Launch Campaign
The SUV market is the most crowded car market in Australia. So when the Mazda CX-5 was only given a minor facelift, we needed something that would cut through the noise and focus on what Australia already loved about their favourite SUV.
We created a campaign that celebrates how the new Mazda CX-5’s more premium design goes above what’s expected, by visually going up.
A Higher Standard
Every asset, from OOH to social, expressed a sense of elevation and being above the rest.
Film
Stills Shoot
OOH
Qantas Partnership
Qantas is Australia’s premier airline, so we reminded customers that Mazda’s CX-5 is “A Cut Above” too.
In-Flight Digital
