Ford Mustang: Ditch Regret

AUSTRALIAN LAUNCH CAMPAIGN

The Mustang is not a practical car. But it is an exciting one.

So we positioned the Mustang as antidote to the mundane aspects of people’s lives.

This Effie Award winning campaign used 100s of contextual headlines around Australia’s capital cities to get Aussies to self-reflect and reconsider their boring choices.

Contextual TV

Unique ads carried a contextual message related to the program our audience was watching.

Aired during Goggle Box.

Aired during news.

Aired during sport.

Aired during drama.

Contextual OOH

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Our ‘Groundhog Day’ OOH, ran as three consecutive billboards along the Bolte Bridge Tollway.

Ran as three consecutive billboards along the Bolte Bridge.

“Don’t get stuck in negative gear”, ran in affluent suburbs.

Ran in affluent suburbs.

“Rather be sitting in something else?”, ran at intersections known for heavy traffic and long wait times during peak hour.

Ran at intersections known for traffic jams.

Auction Crashing

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One tragic way people waste their weekends in Australia is attending auctions for ‘fun’. The perfect place for the Mustang to challenge how they’re spending their leisure time.

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