Olina’s: Everything Else Can Wait
OLINA’S BAKEHOUSE CRACKERS BRAND LAUNCH
We’ve all been there. The platter’s popping. The conversation’s flowing. You’re enjoying yourself so much, mains, tickets to a movie, meeting up with a mate…it all becomes a distant memory.
With Olina’s, Everything Else Can Wait.
This campaign featuring hand drawn illustrations and contextual headlines, launched Mondelēz’s new cracker brand while achieving 84% conversion over 4 weeks. Mondelēz’s best on record.
The Campaign
Olina’s crackers are perfectly imperfect. Each on a little bit different. Just like moments around a cheese platter.
So, we partnered with artist Elin Matilda Andersson, to handcraft each element to give it texture and energy. The elements were then animated by Josh Trotter.
Launch 15”
