AAMI: We wear your support
VICSES SPONSORSHIP
The VICSES helps save lives and communities across Victoria after emergency events. The team members that do all this good work are volunteers often from the local communities they support.
But in 2022, retention was at an all time low.
To support these selfless hero’s we wanted to show how much their help means, so we created a uniform with stories of thanks, from across Australia, woven into the fabric – covering the SES in support.
The Launch
We launched the campaign by asking for members of the public to send in their stories of thanks for the SES, to be stitched into a uniform.
60” Features
Two of these stories were turned into 60” spots for the campaign, as part of our ‘Yarn Behind The Yarn’ series.
And Apparition Media hand-painted a mural to extend the tactile feeling of this campaign.
