Växa Jewellery Branding

LOGO DESIGN

Växa means growth in Swedish. And for the owner, Zenobia Hamrin, her brand Växa embodies her own personal growth journey.

The sentiment of growth became the central idea behind the design of the logo. As a brand and as a person, you never stop growing. This was visualised through unfinished letters, showing there’s always more room to grow.

The style of the lettering in itself draws inspiration from Scandinavian design. It feels minimal, elegant but also functional.