Bingle: Obviously

BRAND PLATFORM

Previously, Bingle didn’t stand for anything. They were cheap, didn’t comunicate it in an interesting way.

We discovered that once you find a better way of doing something, it seems like the obvious choice. Picking car insurance is no execption.

So we created an entirely new brand platform that talked directly to these savvy individuals, celebrating Bingle’s award winning cover that had everything they need and nothing they don’t.

Obviously.